![]() ![]() Versions of the character sporting punk-inspired hairstyles appeared in June in out-of-home (OOH) ads in London. Though she’s remained true to her look throughout the years, Wendy earlier this year got a viral makeover. The character was inspired in name and appearance by Melinda Lou “Wendy” Morse, the daughter of the fast food chain’s founder Dave Thomas. Throughout many regions in the US, Wendy’s smiling redheaded mascot is among the most common sights to encounter while driving. Tie: Wendy and Toys “R” Us’s Geoffrey the Giraffe Nowadays, Lucky the Leprechaun is still capturing audiences’ attention in novel ways – last year, the character dropped a debut album called Magically Delicious that was made available exclusively on Spotify. It included animated TV spots, full-color print ads in the Sunday paper and original comic books. Originally more slender and elven in appearance, Lucky the Leprechaun made his commercial debut in 1964 in a campaign that, at the time, was one of the most expensive advertising efforts to date. Over the years, the characters have seen many product and commercial crossovers – in 2010, Betty Crocker debuted Franken Berry and Boo Berry Fruit Roll-Ups meanwhile, a less well-known Monster Cereals mascot, Fruit Brute, made appearances in Quentin Tarantino’s Pulp Fiction and Reservoir Dogs. The three characters, each of whom represents a different flavor of kid-friendly cereal, have been in commission since the early 1970s. Just in time for Halloween, US consumers voted these spooky-fun characters among their favorite brand mascots. Monster Cereals’ Count Chocula, Boo Berry and Franken Berry Yipes, however, came out on top, thanks in large part to his aesthetic connection to the brand’s colorful striped product. When the brand originally came to market, an entire cast of animals – including a mouse, an elephant and a tiger – was used to promote the brand. ![]() Yipes, the nostalgia-inducing face of Fruit Stripe Gum, has been around since the late 1960s. A guerilla ad campaign was spearheaded by TBWA\Chiat\Day. The franchise has employed Jack in its advertising since 1994 – part of a larger rebranding effort after a 1993 food contamination scandal. An adaptation of the fast food chain’s original clown head mascot, the geometrical character has become a classic American mascot. Now owned by Mondelez, the brand, like Duolingo, has amassed TikTok fans thanks to its playful mascots. Fast forward a few decades, and the popular candy brand introduced a cast of different-colored Sour Patch Kids. The smiling characters date back to the 1970s, when confectioner Frank Galatolie created what were then known as the Mars Men. Originally inspired by the real-life 17th century Sir Henry Morgan – a Welsh-born swashbuckler who galavanted around the Caribbean on behalf of Her Majesty the Queen – Captain Morgan has become the beloved representative of rum (as well as the remorse of many a college student.) As a mascot, the Captain was created by Hugo Award-winning American sci-fi artist Don Maitz, who has explained on Reddit that Seagram’s wanted a mascot that would distinguish the rum label, as “many liquor products are introduced to the marketplace and the majority do not take.” Earlier this year, the cereal brand tapped into consumers’ love of the mascots with limited-edition celebrity-themed Cinnamoji Toast Crunch boxes. Introduced in 2009 by General Mills, Cinnamojis – formerly known as Crazy Squares – often star as high-energy protagonists in ads for the sweet cereal. On platforms such as TikTok, he regularly participates in trends and chirps in on popular posts with gen Z-approved lingo. It’s no surprise that Duo has secured a top spot in consumers’ hearts – the famously passive-aggressive green bird has become a viral sensation across social media. Tie: Duolingo’s Duo and Cinnamon Toast Crunch’s Cinnamojis ![]() And on Wednesday we will profile the mascot that will be honored by Advertising Week’s Madison Avenue Walk of Fame. Make sure to check back tomorrow to find out which one of these famous mascots was named No 1 according to The Drum’s readers. ![]()
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